We’ve been pestering the guys at Optiat (now Upcircle) to let us work with them for some time – their products are unique and lend themselves to a great visual capture. Finally, they
relented/agreed and asked us to create a crowdfunding video for them to base their investment campaign around!
A bit of knuckle-cracking later, we organised a short burst of filming to capture a mix of their products and customers during an event at London’s Olympia exhibition centre. It’s a great way to get people and products together in the same space.
We followed-up with the all-important interview, created in a spa-like space in London to support the right look and feel for the brand. It’s important to choose a location that not only fits the brand, but is also comfortable for the interviewee – standing that side of the camera really isn’t easy!
The edit brings all of these elements together, along with imagery and user-generated content from bloggers and influencers, newly captured product imagery and media snippets – all of which add to the interest of the piece.
We really enjoyed our time with Will and Anna – we always feel privileged to get to know our clients, their drivers in creating their businesses and what inspires them for the future.
Will Brightman of Upcircle had this to say: “We worked with Steven, Lauren and Haider after meeting them at the London Coffee Festival. Although our brief had a strict budget and tight deadline to adhere to, the Pocket Creatives team were incredibly flexible and produced a video of extremely high quality. Indeed, the video, which was for a Crowdcube crowdfunding campaign, helped us to overfund in less than a week!
The Pocket Creatives team come highly recommended and we would be thrilled to work with them again in the future!”
If you want to see more on their campaign you can view it here: https://www.crowdcube.com/companies/optiat-ltd/pitches/bAxnPZ?mc_cid=f8b32a300a&mc_eid=206effa1bd